Saturday, March 28, 2009

Truth in 24 – An Inspiration

I find myself in the mist of the most amazing cars in the world; the European Car World. My dealership sells Porsche and Audi as well as Italian supercars Ferrari and Maserati. I suspect that many of you will differ from my opinion here today. However my blog today is about AUDI. In my humble opinion the Audi is the most technological and sophisticated piece of machinery on the road today. As I watch the video “Truth in 24” I am reminded of this truth.

“In life and in the 24 hour Le Mans it is the journey.” It is the journey we take today, each step that helps us achieve the little victories along the path. Each small victory and sometimes losses help us correct our course and move forward and closer to the ultimate victory. And in the case of 24 Hours of Le Mans, the Peugot Team had the faster car. That was in-disputable. Audi just had the better team and better strategy. Audi executed its strategy flawlessly.

In our lives others may have a prettier wife, more money, faster car, boat, bigger house or they may just that one thing that we do not have. It is our drive though that will take us beyond all that. It is our passion that we have to win the race. It is the determination we carry with us as we move through life making decisions and correcting course each and every day that will lead us to our ultimate victory. We all have that podium that we want to stand upon.

I aspire to achieve greatness and stand on my podium. I blog and work my website to inspire others to drive forward in their knowledge and success. I want to share stories and make other aware of the trials, the failure and greatness of others. As the drivers and engineers of Team Audi spoke their words I wanted to share a few of my favorite quotes from the video here

• No one aspires to be 3rd Place
• A defeat is good for the corrector if you take it the right way
• You never share two things, a car or a woman

The one lesson I have learned working at the dealership is that we are only as good as our last month. Resting on our laurels and previous victories or championships never amounts to the victory or championship this month or this year. I subscribe to the theory if you are the defending champion, you are not battling to keep your championship; you are battling for the championship. Once you enter the race you gave up the prize and must battle to win it back.

This is the big secret of Le Mans: Every year you face challenges that you never faced before. That is no secret for us; we are driving forward at our dealerships and our lives. Being resolute and steadfast is the key to overcoming any obstacle placed in front of us. Team Audi had a strategy and followed the strategy throughout the race. Decisions were made and held to even in the toughest of scenarios. The Audi engineer was put to the test in the final hour of 24. He made the correct decision, overruled everyone and held to it even under fire. He was proven correct and led his team to the podium. I say congratulations to everyone who leads themselves and or their team to victory. It is the human factor that will take you their every time.

To get your FREE full length download of "Truth in 24" visit Apple's iTunes store by clicking this link: FREE Truth in 24
or visit

Steve Shaw

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