As an industry, as a collective group of car dealers, we all should be outraged to see our customers fleeing to the independent shops. Let’s face it; the new car customer is our customer to keep. Each and every day we send another customer, two, three or three thousand fleeing from our dealerships to the independent shop. Why is it that our customers a running in droves from our dealerships?
Many of you know that I wrote a book called “Cheating the Dealer”. My peers have raised their eyebrows at my title; they have called my names and suggested that I betrayed the brotherhood. My book is a positive look at the industry and an attempt to unravel the mystery that is the car dealership. In nearly 100 pages of sleuthing and research, I have attempted to show the customer the reasons why they should service their car at the dealership.
Stay tuned for the OEM Version coming soon!